Rahima Mohamed

RAAAH is a multi award winning brand that was birthed in London in 2014 by a Zimbabwean Creative Director, Rahima Mohamed . Effortless elegance and sleek silhouettes which embody stylish yet sophisticated simplicity are the design aesthetics which govern RAAAH creations making the brand ideal for women of all ages with a range of ready-to-wear as well as made-to-measure cutting-edge looks pitched between High Street and High End Fashion Brands. Our pieces are expertly crafted in small quantities with LOVE and INTENTION.

In 2018 after our Creative Director, Rahima went through her spiritual awakening journey was led to expand the brand by adding luxury scented candles to elevate your daily self care and soul care rituals promoting a sense of inner peace, balance and just inviting you to pause, breathe and reconnect with yourself! Rahima has relocated back home and as a Creative she is limitless and expanding the brand further with natural solid perfume, perfume oils, bath salts room diffusers and more holistic healing products using natural ingredients that are beneficial to the skin and environment and that are also sourced locally from Zimbabwe and a few other African countries with care and consideration to our planet.

It’s dope and crazy that I had my debut in Zimbabwe at Zimbabwe Fashion Week in 2014 and this was just weeks after I had had my debut collection in Fashion at Africa Fashion Week London 2014. Zimbabwe Fashion week is back with a bang and I’ve relocated as well so it’s only right that I have my debut Relocation collection. I am excited and looking forward to being a part of this prestigious fashion event.